Privacy Policy

Last updated: 3 January 2026

Auralyx (“we”, “us” or “our”) operates this online store and website, including all related information, content, tools, products, and services (the “Services”), to provide you with a curated shopping experience. This Privacy Policy explains how we collect, use, and disclose your personal information when you access, use, or purchase via the Services.

By using our Services, you agree to the practices described in this Privacy Policy. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies in relation to your personal data.

1. Personal Information We Collect

“Personal information” refers to information that identifies you, or could reasonably be used to identify you. We may collect:

  • Contact details: name, billing and delivery address, email, phone number.

  • Financial information: payment card details, transaction information, and payment confirmation.

  • Account information: username, password, preferences, and settings.

  • Order and transaction data: items viewed, purchased, returned, exchanged, or cancelled.

  • Communications: messages you send to us, such as customer support enquiries.

  • Device and usage information: IP address, browser, network, device identifiers, and interactions with the Services.

2. Sources of Personal Information

We may collect information:

  • Directly from you (e.g., account creation, purchase, enquiries).

  • Automatically via our website and cookies.

  • From service providers acting on our behalf (e.g., payment processors, delivery partners).

  • From partners or third parties, as permitted by law.

3. How We Use Your Personal Information

We may use your information to:

  • Provide, tailor, and improve our Services, including processing payments, fulfilling orders, arranging delivery, managing accounts, and providing personalised recommendations.

  • Send marketing communications if you have opted in. You may unsubscribe at any time.

  • Maintain security, prevent fraud, and protect our Services and users.

  • Respond to enquiries and provide customer support.

  • Comply with legal obligations or enforce our policies.

4. How We Share Your Personal Information

We may share your information:

  • With Shopify and other service providers to provide the Services, process payments, fulfil orders, or for IT and analytics purposes.

  • With business partners for marketing purposes, in accordance with their own privacy policies.

  • When you consent, such as sharing your address with delivery services.

  • With our affiliates or during a business transaction (e.g., sale of the business).

  • As required by law, legal process, or to protect rights, property, or safety.

5. Relationship with Shopify

Our store is hosted on Shopify, which may process personal data on our behalf and provide enhanced features based on your interactions with our store and other merchants. For more information on Shopify’s privacy practices and your rights, visit: https://privacy.shopify.com.

6. Third-Party Websites and Links

Our Services may link to third-party websites. We are not responsible for the privacy or security of these websites. Any information you provide to them is subject to their own policies.

7. Children’s Data

Our Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected your child’s data, contact us to request deletion.

8. Security and Retention

We use reasonable technical and organisational measures to protect your data, but no method is completely secure.

We retain personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our policies.

9. Your Rights (UK & EEA)

Depending on where you live, you may have rights to:

  • Access, correct, or delete your personal information.

  • Restrict or object to processing.

  • Receive a copy of your data or request transfer to another provider.

  • Withdraw consent where processing is based on consent.

  • Opt-out of marketing communications.

We may need to verify your identity before fulfilling requests.

For Shopify-specific data rights, visit: https://privacy.shopify.com.

10. International Transfers

We may store or process personal data outside the UK or EEA. Where we do, we rely on recognised transfer mechanisms, such as Standard Contractual Clauses, to protect your data.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted here with the “Last updated” date revised.

12. Contact Information

If you have questions about this Privacy Policy or your personal data, contact us.

For UK/EEA data protection purposes, Auralyx is the data controller.